In the midst of difficult competition to gain more viewers, a private Albanian channel asked its news anchors to appear topless with an open-bust jacket in order to boost viewership numbers.
The presenters proceeded to read the news in this fashion, with nothing underneath their jackets, in order to seduce the channel’s viewers, according to AFP.
Faced with fierce competition in Albania, Zjarr TV owner Ismet Drishti came up with an unprecedented concept to attract a large number of viewers. Watch the video below:
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